How do you do?
We’re Fellow Kids,
an independent,
minority-owned agency based in LA.
Putting a brand message out in the world is easy. Making people care isn’t.
We’re here to save brands from screaming into the void.
NEW WORK!
NEW WORK!
Roku
Lost remotes. Janky TV operating systems that are impossible to navigate. Wading through endless tech jargon when trying to buy a TV in the first place.
These days, the TV and streaming category is so frustrating, it’ll make you want to scream.
Luckily, Roku makes it easy, fixing all these problems so you can actually enjoy TV again.
Less screaming. More streaming. Roku
We do all the ad agency stuff
Brand Positioning
No one is better at being you than you. Fellow Kids seeks your brand’s inner truth and finds a unique positioning to call your own.
Insight & Strategy
We’re good at reading the room. And when it comes to brands, the room can be as big as the whole world. If the room doesn’t care, nothing you say will matter.
Creative Development
We have “kids” in our name, but when it comes to creativity, we aren’t kidding (sorry, we couldn’t help it). For us, creativity isn’t just fun, it’s the best way for brands to crush their KPIs.
Design
They say people don’t read these days (thank you for reading this). So we make everything beautiful, consistent, and distinct so our brands will be recognized even when people are scrolling at 100 mph.
Production
What we concept, we produce. Whether it’s an animated jingle-led spot or a one day run-and-gun shoot, we see our work through to the finish line.
Without all the over-bloated, over-layered, over-scared, over-processed, over-thinked (that really should be a word) ad agency stuff.
Blah blah blah. Talk is cheap.
Check out some work from our past lives
Hulu Sellouts 🏀
Everyone knew about Hulu. But no one knew they had Live TV for sports.
So Hulu threw a ton of money at three NBA All-Stars and told us to make an influencer campaign that felt “real” and “authentic.”
And then it hit us: why not be honest? What if our influencers just came out and said, “Hulu’s paying me a lot of money to say Hulu Has Live Sports.”
Bally Sports Short Boys 🍺
With the introduction of the pitch clock, baseball games got shorter. So we knew what had to be done: make a shorter beer.
Introducing Bally Sports Short Boys! 🍻 8.4 golden ounces of refreshment, perfect for watching today’s speedier ball games on Bally Sports. And to top off the campaign, we enlisted the help of Hall of Fame tall boy, Randy Johnson and a pigeon.
Tom Brady’s Announcement 🐐
Hulu Sellouts +
Tom Brady retirement speculation +
one cryptic post =
A Super Bowl stunt that got all of America talking.
Sleep with John Legend 🛌
To promote their new Sleepcast featuring John Legend, we gave everyone the Valentine’s gift they always wanted: the once-in-a-lifetime chance to sleep with him. Sort of.
Hulu X Old Spice 🧼
We brought back one of the most iconic ads ever, to tell people they could get Hulu, with no ads.