Hulu Sellouts - NBA 🏀

Everyone knew about Hulu. But no one knew they had Live TV for sports.

So Hulu threw a ton of money at three NBA All-Stars and told us to make an influencer campaign that felt “real” and “authentic.”

And then it hit us: why not be honest? What if our influencers just came out and said, “Hulu’s paying me a lot of money to say Hulu Has Live Sports.”

The campaign was so successful, it ran for four years, across multiple sports and helped double Hulu’s Live TV business 🤯